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Jul. 18th, 2005 @ 10:44 pm IT Security Risk vs. New Feature
Internet Security is a growing business -1999 = $6.2 billion and in 2002 = $25 billion.(Turban)
Yes anyone from the outside can damage devices from
the internet if they are not behind a firewall of some sort.

Yes corporations and governments need to keep their information safe.
Could there be a movement towards too much IT security? Could network security vendors be steering away from standards and use fear and corporate accountability to sell the next solution?

What are the risks to use a new technology. If you are making phone calls with a new protocol or a new software and saving hundreds of dollars calling across the globe should we turn it off because it was found to be unsecure? Should we use a service till we can measure the risk?

I feel managers of corporate security lack the support to say things like, "It saves us money - let's try it and see what happens."

Here is an
article
on a VoIP technology that can give companies a security risk -What would you do?
Would you at least let testing occur?
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johnwilli:
Jul. 18th, 2005 @ 09:06 am VeriSign
I read an article, article, about how VeriSign is starting to move into other markets, such as RFID technology and mobile entertainment. Initially, VeriSign was focused on issuing "digital IDs", which are software files that inform the browser whether the site an end user was trying to access is the actual site. According to the article, VeriSign recently acquired Jamba, a company that sells mobile-phone content (e.g. ringtones). Also, in January, 2004, VeriSign won a contract to build and operate the master database containing the information stored on RFID tags used in retail stores around the world.

What do you think about the strategy that VeriSign is pursuing? Do you think that there is a lot of synergy with the types of markets that it is entering or has entered since its inception? What sort of advantages do you think VeriSign has with managing the EPC directory? What sort of things has this allowed them to do? Do you think this been successful for them?

Jon
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pfeiffe_jona:
Jul. 17th, 2005 @ 07:52 pm Security and Privacy
Privacy and security on the internet is something we deal with every day of our lives. For many of us it is an after thought, but should it be. The other extreme is letting it control our lives. Do you think that we should be that worried about our privacy out there on the internet or are we too paranoid? If someone wanted to steal our identity from the internet all they would need is our name, social security number and mother's maiden name. A report on NBC's Today Show noted that anyone can get this information and then can sell it on the internet. Do you believe the protections that we have in place are sufficient enough to protect us? How about if they are not used properly? Is the issue of security something that every generation must live with, such as the generation before us and dumpster diving? Is this something that we have to live with or are there better ways we can protect our selves?
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mringstad:
Jul. 16th, 2005 @ 04:39 pm Banner Ads
I recently read an article through Infortrac called, “Coca-cola’s no-brainer still reinforces brand.” With in this short article they take note that with in the our global marketplace it is harder for smaller companies such as a dot.com to display a banner ad to their consumers through the use of the internet without having to explain who they are and what they do. On the other hand Brand companies such as Coca-cola, GM, McDonalds, and Nike, can all easily displace a small banner ad, or their logo with in a webpage and consumers automatically recognize the ad and what it stands for.

Therefore, after reading this article it made me stop and think about how cost effective it it really is for a smaller non-branded company to use internet banner ads as part of their advertising scheme. Do you feel that banner ads are effective regardless of the size and brand of the company using them? Furthermore, do you think that Coca-cola sees a larger increase in profits versus a smaller company who is doing the same type of advertising? What are other types of was to advertise over the internet that would allow a small-medium size company to compete on the same advertising scale as a branded company like Coca-cola?
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sindt:
Aug. 14th, 2005 @ 09:14 pm EC Security

After reading chapter 12 of the text, it becomes obvious that Turban believes U.S. companies (of all sizes) do not budget enough for IT security. Although this may or may not be true, I had some difficulty understanding his argument regarding per employee IT security expenditure. Doesn't this seem like an odd metric when measuring or comparing IT expenditure. In section 12.5, Turban discusses security risk management. In the assessment stage, it states the that organizations should "evaluate their security risks by determining their assets, the vulnerabilities of their system, and the potential threats to these vulnerabilities" (Turban, 472). These determine the action/s needed to prevent attacks. Following this reasoning, most (I say most because the number of employees may add to the vulnerability of the system) IT security expenditures will be made irrespective of the number of employees. Therefore, using per employee expenditure, in my opinion, tells us very little in terms of the appropriate expenditure. (For example, two companies with the same number of employees may require much different IT security expenditures. Therefore using IT expenditure per employee wouldn't allow us to compare the two to make a reasonable assessment of such IT expenditure). Just thought I'd get your opinion on that!

I also wanted your opinion on penetration testing. It seems reasonable for companies to test their IT systems in such a way. However, the text talks about the need to test individual staff using this technique. This strategy involves having someone pretend to be a hacker and trying to get certain information out of the employee. The book mentions the adverse effect on employee moral - and only recommends debriefing the employee after the test to alleviate such a problem. Do you think these should be done at all? If so, do you think more would need to be done to reverse the adverse effects on employee moral? Do you think anyone has ever been fired for failing this test? And should they be? My own view (from a moral perspective) is that the company could if they so desired. However, I would urge great caution. They would need to fully understand the impact on employee behavior and moral before implementing such a test.

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randyp5722:
Jul. 10th, 2005 @ 09:46 pm Online Advertising
[Melissa Skeffington poses this question, which I'm posting for her.
--Mark]

In reading through Turban's chapter 5, I found myself torn between the
various methods of online advertising. I believe that internet
advertising is of the utmost importance to today's economy. As our
society become more dependent on the internet and its usability,
internet advertising and online shopping will offer an increasing
number of advantages to corporations. However, it seem as though Spam
and pop-ups are "taking over" our web browsers. With each site that I
click on, my inbox seems to become more cluttered with unwanted email.
My current computer blocks all pop-ups from my screen, and I tend to
think that many other computers utilize these same programs. How is
pop-up advertising going to be a useful form of advertising in the
future?

On page 189, Turban writes, "marketers employing e-mail must take a
long-term view and work toward motivating consumers to continue to
read the messages they receive." In my opinion, I think that this
will be the largest hurdle for the future of online advertising. From
my own personal experience, I know that the only generic email that I
read is from sources that I have specifically registered for. Web
users are innundated with advertising with each click of the mouse.
At what point to we become immune to these?

What do you think will be the future of online advertising - will
marketers move away from email and pop-up advertising? How do you
think that marketers can help to motivate the consumer to read
messages?

Melissa
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checkmark00:
Jul. 9th, 2005 @ 07:58 pm Target Advertising
Target advertising on internet has become a very popular term for many businesses. G-mail and many other sites collect users’ information and use the information in their targeted advertising. Several companies were created to provide services of targeted advertising and have made substantial profits of it. These online marketers believe that data-collecting is non-threatening. It is simply a way of fine-tuning marketing tools for the convenience of both consumers as well as marketers.

However, many consumers feel uncomfortable of this practice that various companies collect their personal data, such as their interests and their patterns of internet browsing, for the gain of the companies. There have already been several law suits brought against various online advertising companies. Nevertheless, many companies continue to success in this type of business activities.

Value should always be created for both businesses and CONSUMERS in any business activities. In the practices of online advertising companies, I don’t see any value created for consumers. Do you agree with me on this issue? Will future technology make it difficult for various online marketers to obtain consumers’ information regarding their interests and patterns of living? What kinds of future do you see for consumer data collecting process?

Yichun
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alycw2110:
Jul. 9th, 2005 @ 02:41 am New m-commerce opportunities??
Current Mood: sleepysleepy
In Chapter 10 of Turban, the mobile technologies for m-commerce are presented. The following link, even though a bit dated, provides an excellent description of why the two technologies, cellular 3G services and WLAN, are complementary and not competitive technologies.

However, there is a new disruptive technology that will combine the benefits of both technologies, it's called WiMax and is currently undergoing field trials by Intel in various parts of the globe. The traditional cellular service has limited data rates and the WLAN service has limited range. With WiMax you get the high data rate with about 10 miles of coverage. Intel has a great introduction to the system known as WiMax. Just click on the WiMax Overview Demo.

With this new mobile high speed internet access, I can foresee a completely mobile (and I mean automobile) experience as a passenger in a car that feels like your in your own living room. The gaming, video, audio experience will make the travel experience much more enjoyable. I also see the portable office in all it's glory for your friendly neighborhood sales guy or blossoming entrepreneur. Soon you'll have a high speed connection in your car that will provide access to your "server", and everything electronic of yours will be accessible at any time.

My question to you all is, what do you perceive, if any, drawbacks to having such convenience in your life and seamless connectivity to everyone at anytime? I'm sure some home based businesses may benefit, but will the notion of Auto-Internet become mainstream and enable a whole new way to manage your business on the road?

Dave
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dave_f:
Jul. 8th, 2005 @ 05:09 pm Commercials on the Internet
[I'm posting this one for Amy Suchanek....
-- Mark ]

Commercials on the Internet

The information in Chapter Five had me thinking a lot about my company, Reebok, and how we are always considering different avenues for our advertising. Over the past few years we have launched a number of different television commercials showcasing our athletes and products, in addition to billboards and magazine ads. However, our focus has started to shift more towards online advertising. Our ads pop up in a “rotating” manner with Nike, Addidas, and New Balance on ESPN.com and a number of other sports related sites.

With the constant changes in technology and how the general public uses technology, we have started to create some type of online commercials to replace the traditional television commercials that we were used to showing. I’m wondering what role you think Internet advertising play with the emergence of interactive and customizable television (i.e. Tivo), which may eventually eliminate the need for the 30-second television spot? Will companies try to launch more commercials on the Internet? With little or no filtering of this content, what impact do you think these advertisements will have on the general viewing public? Do you think some government/world agency should have governance over the content of privately funded Internet advertising?
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checkmark00:
Jul. 6th, 2005 @ 04:32 pm google e wallet .
Thursday, June 30th, 2005
5:00 pm payment system
I read an article (http://www.internetnews.com/ec-news/article.php/3514551) which actually spoke about how google would link its search result to a payment mechanism to increase revenue.It would be called "google wallet".Customers would be able to purchase articles,movies play games etc by paying through the google payment service.So now google would make available full versions of its articles and videos with revenue sharing model.I was if google would charge to view contents of its results even mapquest could charge for giving showing maps and directions.

After reading chapter 13 on payment models and types of payments I was wondering how B2C E-commerce would catch on in developing countries like India where there are few credit card holders and people prefer to purchase with cash which is not traced.I was wondering if the e-commerce companies could adapt to this preference by introducing cash on delivery system on their websites as an alternate mode of payment.

SM

Current Mood: anxious
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mahajansaurabh: